Our Story

In Japan, there’s always been a tradition of dedication. Of putting your whole self into whatever you do. So when we decided to create a vodka soda, we didn’t start the way others have. Instead, we used whole fruit… Every last bit. It’s what brings out the fullest flavour to deliver ultimate refreshing taste.

 

That’s why -196 is inspired by Suntory’s #1 Ready-to-Drink in Japan : * 2024 IWSR Global Consumption Data – RTD. We champion people who want to break out of the mundane and who actively seek a shift from their everyday lives, who aren’t afraid to stand out because they know that the best moments in life happen when you put your whole self into it…. Rind and all.